Types of Social Networking Apps You Need to Know in 2023

Social media becomes a great power for business. Many people use social media platforms these days so, so business integrates their services with social media to get new customers and to serve better the existing customers. In this article, we will discuss the “Types of Social Networking Apps You Need to Know in 2023.” Such social media networking apps are beneficial for businesses. Let us start our discussion about Types of Social Networking Apps You Need to Know in 2023

1. Social Networking Apps

Such type of apps helps people to stay connected with each other. It helps people to connect with other people and brands online. Such apps help you to boost your business in the following ways:

• Boost brand
• Helps you make brand awareness
• Interact with customers
• Gives a better customer service

Such types of apps are also renowned as the “relation platform” because they enable people to stay connected with the brands and people. Major types of such brands are mentioned below:

• Facebook

Facebook is one of the world’s largest social media networks. It has more than 2.3 billion users globally. It is widely used as a business platform these days. It helps you to make a business community. It gives you a better chance to stay connected with your customers. It is also used for branding your business. It gives paid ads that enable you to market your brand and get new customers.

• Twitter

With more than 327 million users, Twitter also stands among the world’s largest social media networking apps. Businesses use this platform to stay connected with their customers. It is used likewise on other social media platforms. It enables people to post images, videos, statuses, and links and made a community. Business uses this platform as their marketing source. Like Facebook, it also facilitates businesses with paid ads facility, which enhances their following.

• LinkedIn

LinkedIn has more than 610 million active users globally. It gives a great source for everyone to connect with their customers, serve existing customers, and get new customers. In addition, it helps people in finding jobs, get and share info, and much more. It is the best source to target customers for your business.

2. Social media sharing networking apps

If you are looking for social media sharing apps to share new services and updates with your customers then the following are some of them:

• Instagram

Instagram is also considered one of the largest social media platforms. It is a media-sharing platform where people can share images, videos, and thoughts in text form. Businesses also used this platform for their branding. It helps businesses to interact with new customers, serve their customers, and share new updates with their customers.

It has more than 1 billion monthly users. It gives a great source for business to promote their brands and products. It enables them to share esthetic pictures and videos of their brand and products. It is the best platform where you can run social media campaigns to boost your customers. It also offers ads feature to facilitate the business. Therefore, you can run an advertising campaign also. It is a great source to target the right customers and facilities for business.

• Pinterest

Pinterest also stands among the top social media networking apps. It has more than 250 million monthly users. It is also a media-sharing platform. It is frequently used for sharing images and pinning them. Users can pin their shared images and videos on their platforms. Business uses this platform to share photos that are directly linked to their blogs or websites.

Pinterest is a great source for businesses to reach new customers and give them good services. It helps you to stay connected with your customers and keep them updated.

• YouTube

YouTube is the largest networking app as compared to the others. It has a great community of more than 1.8 billion users. In addition, it is the second biggest search engine globally after Google.

It is a video-sharing network where people search for their desired videos. The business also shares videos to interact with customers and keep them updated. It also works as a channel and TV. Businesses can make their YouTube channel and build their community to stay in touch with their customers. It enables them to make videos and share them globally.

Moreover, YouTube is the best platform that enables businesses to build brand awareness, build trust, serve and engage their current customers and reach new customers.

3. Social media blogging networking apps

Social media blogging networking apps enable businesses to publish content that is helpful for their customers and helps them to explore more. Following are some examples of such apps:

• Tumblr

Tumblr is the largest blogging network, which has a great community of 425.8 million users. Many people and business use this platform to share information, images, and videos. It is not working as the common blogging site where you publish a long form of content while Tumblr is used to share small but useful content, images, and videos. It can be very beneficial for your business.

You can get targeted customers using this social media-networking platform.

• Medium

Medium is also considered the largest blogging network. People frequently use this platform to share content that covers almost every type of topic. This blogging app promotes all skill levels. It helps you to give useful information to your customers, engage them,and get new customers.

If you want to get new customers this platform is the best for you.

4. Social media review networking apps

Such types of apps are helpful for you in the case when you are running social media campaigns. Following are the examples of such apps:

• Yelp

Yelp is one of the largest review networks, which allows people to share their opinion and insights about a business or brand. It allows people to share their experiences with a brand. It helps any business to get their customer’s feedback. Businesses cannot do anything to remove the reviews from this platform.

If you want to get feedback from your customers then this is the best platform for you. It helps businesses to understand what their customers demand from them. What do their customers think about them? Businesses have a great opportunity to recognize the demands and needs of their customers.

• Glassdoor

As Yelp focuses on the products and services, Glassdoor focuses on the employee’s experience with their companies. It focuses on how businesses treat their workers.

It cannot help businesses to enhance their products and services but it helps businesses to improve the worker’s experience with them. Happy workers can be more productive and work well for your company. This app helps you to identify the opinion of your workers about you.

It reflects your behavior with your workers. It helps you to make some modifications to your working environment.

5. Social discussion networking apps

Such apps focus on discussing news, services, business, and many more. Following are some of the popular such apps:

• Reddit

Reddit is recognized as the largest discussion network or platform that everyone uses. It helps you to attract your customers. You can post about something from your services and discuss it with your customers. You can use it to get information about your business as well.

It helps you to understand, how your customers observe your business and services. You can also learn common questions related to your business, which helps you to enhance your services.